Tuesday, May 04, 2010

Remodeled site offers an updated look

Visitors to BeaumontEnterprise.com have had a couple of weeks to discover and explore the site’s new look, including multiple photographic entry points and more home page headline links to top stories.

The changes have been well-received, setting another record with about 4.6 million page views in the month of April.

In addition to that month-long record, The Enterprise’s online presence broke all seven daily records in April, exceeding a quarter-million daily page views three of those days.

The site’s all-time record was exceeded with a daily page view record of more than 265,000.

All that is a way of illustrating the growing number of readers who seek their news from the online version of The Enterprise, which is designed to appeal to a different segment of news readers.

One reader called this week requesting information about how to find the link to the birth announcements on our Web site.

The answer is, there’s not one.

Our Web site and our print product, though they have some overlapping content, are two different products designed to appeal to different audiences, though they complement each other.

The printed newspaper contains information “for the record,” meaning information that a newspaper of record like The Enterprise supplies because it is important for documentation purposes. Births, deaths, marriages, lawsuits, bankruptcies and vote tallies for elections are good examples.

Similarly, the news content generally will be longer, more contextual and provide greater detail than the online counterpart.

BeaumontEnterprise.com, though lacking the complete news stories and record information in the print edition, provides quick news updates, searchable databases of information and experiential activities such as commenting, reader share photos, photo galleries, opinion polls and other online involvement.

They continue to be different products for different audiences, and we continue to strive to improve both products.
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Thursday will be a day of excitement and activity for area women as Christus Hospital presents its annual LiveWell Women’s Conference, encouraging women to find a little “me” time.

The organizers have extended reservation deadlines to allow for purchase of tickets at the door, though registering online more likely will get you in to hear your choice of speakers (christushospital.org/conference). Information also is available at (409) 899-7700.

In addition to Joan Lunden and other fabulous speakers, the event will feature my favorite activity — shopping — at a special market center.

I’ll be there a portion of the day along with long-time columnist and dear friend Jane McBride, who will be on hand to autograph copies of her book, “Grace, Gratitude & Generosity.”

Hope to see you at Ford Park for a day dedicated to the women among us.
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The Enterprise’s Readers’ Choice program kicked off this week with a ballot for Best Services in our Sunday newspaper.

Although this is, essentially, an advertising promotion, it involves a great many readers and businesses as well and is something that generates a high level of interest. It has been a much-anticipated community activity since 1990, marking its 20th anniversary this year.

Programs such as “American Idol” and “Dancing With the Stars” have made paying to vote for someone to win a prize more acceptable, but we’re not quite comfortable with that concept, so we’ve made a few adjustments to this year’s competition.

-- In the past, we ran each ballot several times. This year the printed ballot publishes once, on Sunday.

-- We’ve added online balloting to the process this year, limiting voting to one ballot per computer.

-- Yes, people — either businesses or individuals — can purchase extra copies of the newspaper for extra ballots, but we’ve also limited that.

-- We also reduced the number of categories, which we recognize will disappoint some people, but we feel that making the winners’ circle a bit smaller also makes our winners a more elite group.

Online voting in the Best Services category (BeaumontEnterprise.com/Readers
Choice) continues through midnight Saturday.

Three more categories, Best Dining & Entertainment, Best Shopping and Best Medical will follow, so watch your Sunday newspapers or go to our Web site in the upcoming weeks.

We hope that each of our readers will take the time to cast a ballot, either in print or online, and make their opinions known. We truly want the selections of the area’s best of the best to represent our readers’ choices.

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