Tuesday, March 02, 2010

Web site now spotlights print content

If you’re among the hundreds of thousands of readers who explore the newspaper via Beaumont

Enterprise.com, you might have noticed something new late last week.
For some time, the print edition has included notes, comments and information about the Web site.

Last week the deal started working both ways.

Online readers knew by Friday what to expect in their Sunday print edition of The Beaumont Enterprise.

The Web page promoted the print story about football’s return to Lamar University and why it is expected to succeed this time.

No one knew at the time thought Chile would experience a record-breaking earthquake that would bump Lamar and its football program to the bottom of the page.

Such is news. It’s why we have to make every effort to plan ahead yet remain flexible enough to react to the immediate news.

Today is election day, a day that can make a significant difference in the governing of the state and counties in the years to come.

If you have not yet voted, check out BeaumontEnterprise.com for information on candidates and polling locations.

Most of that information also was included in the Sunday print edition for those who prefer their information in that form and can be found again today on page 9A.

Polls close at 7 p.m. Very shortly after, BeaumontEnterprise.com will have frequent election reports with up-to-the-minute information from polling places throughout the region.

Wednesday’s paper will report those complete results.

Thursday’s will give readers more analysis of what those decisions and the resulting changes might mean to the region.

Election coverage provides an outstanding example of how different the print and online versions of the newspaper can be.

Not only is the Internet unencumbered by the space limitations of a printed product, it is characterized by more immediacy, interactivity and brevity.

In the print product you might get a 20-inch-long story when online you get three paragraphs. Why?

Two clear reasons:

• Web readers generally want quick hits. They aren’t looking for the detail included in print stories but just want the basics.

• Web access to BeaumontEnterprise.com is free and will continue to be. Print customers pay for their news and deserve to get more complete stories.

Early last week BeaumontEnterprise.com added another database to its very popular collection of information. This database includes the salaries of employees of the Port Neches-Groves ISD.

As with previous database postings, a few people expressed their dismay at this new feature, calling us out for making their “personal” facts a subject of public information.

There’s no point in spouting legalities or explaining again that the salaries of employees who are paid by tax dollars are public information, because that’s been thoroughly explained in this space more than once in the past.

Basically, public employees’ bosses, the taxpayers, have a right to know how much those employees are being paid.

Some people are embarrassed by that revelation and some people would rather it not be made public. It is, however, the law, and the public’s right to know.

It’s also a very popular feature at BeaumontEnterprise.com

More salary databases will be added as the information can be obtained and entered.

We’re not picking on anybody; we’re spotlighting everybody.

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