Numbers reinforce Enterprise's status
One million. These days it might be the prize in any number of reality TV shows. In this case, it’s Southeast Texans who are the winners.
Last week BeaumontEnterprise.com recorded more than one million page views in a single week, a number that is expected to continue to climb at a double-digit clip.
The feat is one more confirmation that The Enterprise is the No. 1 news and information source in Southeast Texas and the media Web site with the largest audience in the region.
“What this number says about BeaumontEnterprise.com is that our indispensability extends far beyond news — which no one can dispute — to information, entertainment, advertising and all manner of invaluable content that helps people live their lives,” said John E. Newhouse II, Enterprise president and publisher.
Despite overwhelming evidence that newspapers are changing, not dying, people continue to wonder if they are viable. This one is.
This past week more people looked at Enterprise-produced products than ever in the newspaper’s entire 129 years of operation. That includes not only the
newspaper and Beaumont Enterprise.com, but also our eEdition, VIP magazine, the Hardin County News, Jasper Newsboy and Lakecaster, with more new products launching later this year.
This isn’t a fluke or an accident. It is part of a carefully considered and executed plan to meet users’ needs while encouraging newcomers and reminding long-time fans about the value of our products on all platforms.
For years, our Web site offered delayed duplication of the printed edition of the newspaper. Now that’s changed. We post 20 to 40 brief news updates a day, complemented by e-mail alerts, Facebook postings and Tweets.
At the same time, BeaumontEnterprise.com has developed the most robust selection of databases, blogs, photos and user-generated content in the Southeast Texas market.
The results: Page views doubled in the last six months of 2009, and 2010 will see twice the traffic of 2009. One of the fastest-growing areas is home page views, meaning people come to the site by choice, not arriving by way of a Google search for gumbo or the Big Bopper.
Unique visitors have risen by a third in the past six months, and people spend 50 percent more time at the site.
Those figures say readers find a lot about BeaumontEnterprise.com useful and entertaining. That is more revealing when you consider that across the nation, newspaper Web sites are seeing slight dips in page views.
“It provides proof positive that we are the major source of information in Southeast Texas, and it reinforces the value of our brand to our clients and the customers they want to reach,” said advertising director Dwight Brown, who encourages advertisers to contact their Hearst Media Consultant to hitch their companies’ growth to BeaumontEnterprise.com’s.
Offering different content online than in print has not only enabled us to feature information that doesn’t fit in the print product but has helped provide a more genuine Internet experience for our readers. That increased involvement has been to the benefit of the whole community.
BeaumontEnterprise.com is seeing great gains across the depth and breadth of the site. To the confoundment of newspaper naysayers, page views of Kaango classifieds have doubled in the past six months. Users can capitalize on that by posting a free ad every month.
The real estate page has been revitalized in partnership with Zillow.com, the largest real estate Web site in the nation, with more listings in an easier-to-use format. Soon a new auto site will offer shoppers the most comprehensive inventory of new and used vehicles for sale in Southeast Texas, accompanied by the kinds of content features that have driven the success of the rest of the site.
Reader comments are one of the most popular parts of the Web site, with a live feed on the home page showing the most recent comments. Hundreds of comments are posted each day, proof of how important the exchange of information and ideas is to those visiting the site.
The burgeoning popularity of viewing and sharing photos on the Internet is reflected in our Seen area, which has hundreds of photos from local events, and the Photo Share area, where you can put your own photos online and even see some published in print.
An ever-growing number of Enterprise Facebook fans and Twitter followers shows the power of the social media movement.
Being an industry of change, we’re certainly not done yet.
In the next month, we will launch Coupons.com, which will give readers one place to find both coupons from local businesses and hundreds of national coupons. They also will be able to answer the question “What’s for dinner?” from a database of more than 88,000 recipes.
Heard a siren in your neighborhood? We’ll tell you where exactly and why with detailed crime information available in real time.
Thanks to you, BeaumontEnterprise.com has come a long way in a short time, but this isn’t the half of it.
We’re not going anywhere — except up.
Last week BeaumontEnterprise.com recorded more than one million page views in a single week, a number that is expected to continue to climb at a double-digit clip.
The feat is one more confirmation that The Enterprise is the No. 1 news and information source in Southeast Texas and the media Web site with the largest audience in the region.
“What this number says about BeaumontEnterprise.com is that our indispensability extends far beyond news — which no one can dispute — to information, entertainment, advertising and all manner of invaluable content that helps people live their lives,” said John E. Newhouse II, Enterprise president and publisher.
Despite overwhelming evidence that newspapers are changing, not dying, people continue to wonder if they are viable. This one is.
This past week more people looked at Enterprise-produced products than ever in the newspaper’s entire 129 years of operation. That includes not only the
newspaper and Beaumont Enterprise.com, but also our eEdition, VIP magazine, the Hardin County News, Jasper Newsboy and Lakecaster, with more new products launching later this year.
This isn’t a fluke or an accident. It is part of a carefully considered and executed plan to meet users’ needs while encouraging newcomers and reminding long-time fans about the value of our products on all platforms.
For years, our Web site offered delayed duplication of the printed edition of the newspaper. Now that’s changed. We post 20 to 40 brief news updates a day, complemented by e-mail alerts, Facebook postings and Tweets.
At the same time, BeaumontEnterprise.com has developed the most robust selection of databases, blogs, photos and user-generated content in the Southeast Texas market.
The results: Page views doubled in the last six months of 2009, and 2010 will see twice the traffic of 2009. One of the fastest-growing areas is home page views, meaning people come to the site by choice, not arriving by way of a Google search for gumbo or the Big Bopper.
Unique visitors have risen by a third in the past six months, and people spend 50 percent more time at the site.
Those figures say readers find a lot about BeaumontEnterprise.com useful and entertaining. That is more revealing when you consider that across the nation, newspaper Web sites are seeing slight dips in page views.
“It provides proof positive that we are the major source of information in Southeast Texas, and it reinforces the value of our brand to our clients and the customers they want to reach,” said advertising director Dwight Brown, who encourages advertisers to contact their Hearst Media Consultant to hitch their companies’ growth to BeaumontEnterprise.com’s.
Offering different content online than in print has not only enabled us to feature information that doesn’t fit in the print product but has helped provide a more genuine Internet experience for our readers. That increased involvement has been to the benefit of the whole community.
BeaumontEnterprise.com is seeing great gains across the depth and breadth of the site. To the confoundment of newspaper naysayers, page views of Kaango classifieds have doubled in the past six months. Users can capitalize on that by posting a free ad every month.
The real estate page has been revitalized in partnership with Zillow.com, the largest real estate Web site in the nation, with more listings in an easier-to-use format. Soon a new auto site will offer shoppers the most comprehensive inventory of new and used vehicles for sale in Southeast Texas, accompanied by the kinds of content features that have driven the success of the rest of the site.
Reader comments are one of the most popular parts of the Web site, with a live feed on the home page showing the most recent comments. Hundreds of comments are posted each day, proof of how important the exchange of information and ideas is to those visiting the site.
The burgeoning popularity of viewing and sharing photos on the Internet is reflected in our Seen area, which has hundreds of photos from local events, and the Photo Share area, where you can put your own photos online and even see some published in print.
An ever-growing number of Enterprise Facebook fans and Twitter followers shows the power of the social media movement.
Being an industry of change, we’re certainly not done yet.
In the next month, we will launch Coupons.com, which will give readers one place to find both coupons from local businesses and hundreds of national coupons. They also will be able to answer the question “What’s for dinner?” from a database of more than 88,000 recipes.
Heard a siren in your neighborhood? We’ll tell you where exactly and why with detailed crime information available in real time.
Thanks to you, BeaumontEnterprise.com has come a long way in a short time, but this isn’t the half of it.
We’re not going anywhere — except up.
posted by Sheila Friedeck at 10:43 AM
0 Comments:
Post a Comment
<< Home