TV listings evolve as market changes
Remember when television programming consisted of three channels that ended their day by playing the Star Spangled Banner before they went to test pattern for a few hours every night?
It wasn’t actually in the dark ages, but rather the early ‘80s as cable television started becoming available in Southeast Texas and 24-hour-a-day programming became the norm rather than the exception.
During those same years, The Enterprise’s weekly TV listings also evolved from a tabloid size booklet, to a 40-plus-page quarter fold product stapled down the spine, back to a tabloid booklet that has been sized down several times based on decreased advertising support for the product.
It’s almost as though when television entertainment options increased, the size of products listing those options decreased.
As of yesterday, The Enterprise’s Sunday TV Week has disappeared completely.
The announcement on the front of Sunday’s TV Week let readers know that The Enterprise will no longer produce a weekly TV listings product.
That doesn’t mean we won’t have information about television programs. Instead we will have daily program listings, along with some specifics about best programming of the day and other entertainment information.
So, if you’d rather pick up your newspaper than fire up your computer or find the right remote, we’ll have what you need. You’ll just get it every day instead of once a week.
It wasn’t actually in the dark ages, but rather the early ‘80s as cable television started becoming available in Southeast Texas and 24-hour-a-day programming became the norm rather than the exception.
During those same years, The Enterprise’s weekly TV listings also evolved from a tabloid size booklet, to a 40-plus-page quarter fold product stapled down the spine, back to a tabloid booklet that has been sized down several times based on decreased advertising support for the product.
It’s almost as though when television entertainment options increased, the size of products listing those options decreased.
As of yesterday, The Enterprise’s Sunday TV Week has disappeared completely.
The announcement on the front of Sunday’s TV Week let readers know that The Enterprise will no longer produce a weekly TV listings product.
That doesn’t mean we won’t have information about television programs. Instead we will have daily program listings, along with some specifics about best programming of the day and other entertainment information.
So, if you’d rather pick up your newspaper than fire up your computer or find the right remote, we’ll have what you need. You’ll just get it every day instead of once a week.
posted by Sheila Friedeck at 12:09 PM
3 Comments:
The Beaumont Enterprise seems to be getting smaller and smaller all the time. The comments from the editors is always lack of advertisers, maybe it is more lack of good employees to solicit advertising. Cut backs seem to be in all the wrong places. People want the weekly TV guide, it is something that is saved all week. we don't want to have to cut out parts of the paper each day. Try cutting out some of the useless comics like Funkywilkerbean run only on Sundays you can't keep up with the story line because you've missed the daily comics.
I feel abandoned and deserted. For
50 years we have watched for the envelope and sent our money back by
return mail. This month we kept
waiting and then the circulation
manager called and informed me that
we would have to send the money in.
Left no address or futher information A few days later my
paper was discontinued We sent the
money in as quickly as we could and
now it's still been a week We have to pick one up at the stands as
well as the numerous times the paper was thrown on the concrete
driveway in water and got wet Don't worry about the size of the
paper. All I still get is for is
because my wife works the crossword
puzzle. The rest of it is not worth the effort. A couple of promises by the circulation editor
to call back only resulted in a
black girl calling back and saying
it will be continued as soon as our
payment arrives
After reading these comments all I can say is DITTO. The Enterprise is classicly run like the inefficiant machine it has become. The last 5 years have been amazingly bad for the paper. You guys spend an inordinate amount of effort fighting for greater credibility when you cant even keep track of payments from an ever diminishing readership. Golly Pete I'm so glad I run my business better than you people run yours...
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