Monday, November 10, 2008

Making a change with more on the way

I’ve written before about the need for businesses to change and grow and the fact that it is the nature of a newspaper to continually change. A lack of change causes stagnation and such stagnation doesn’t blend well with the concept of current news.

So, we’ve got more changes coming.

Some readers might have noticed that we changed a few things on page 2A of The Enterprise already, and, that our byline style also changed recently. This week the features section will undergo more drastic changes, both in content and style.

Readers will still find their favorite content in the section – along with much more. And the section is taking on a name change. No longer will it be the now familiar Here & Now; Friends & Family; Body & Mind; Life & Style; Weekend & Beyond or Faith & Values. Instead the features section becomes BE, inviting readers to BE inspired, energized or even accessorized.

Before that sends you into a blind panic, recognize that renaming feature sections has been a routine thing for decades. In the not quite 30 years I’ve worked here we’ve gone from Family Living to Living, to Lifestyles to I don’t remember what before becoming the “&” themed pages about three or four years ago. So, it’s time.

Just recognize that the content of the section is much more important than its name.

This new section will offer a print version of some content that previously has been available only on line. On Tuesdays, Monique Batson, a mother of four, will let readers know what’s going on at The Mom Spot; Wednesdays Matthew Danelo will whet readers’ appetites with his take on local cuisine and dining venues; Thursdays, living healthy will get a little easier with health questions and answers from area physicians and inspiring athletes; Fridays, sink your teeth into biting satire with Gator’s view from The Bayou; Saturdays Ashley Sanders be your guide to trendy shopping on a budget; and Sundays, Jane McBride will continue to lift your spirits and open your mind with her musings on life.

The photographs of some of the inside columnists . . . Dear Abby, Heloise and Dr. Donohue, will be disappearing from the page giving readers three more inches of information rather than photos of three people that just take up space.

So, get ready and get excited about what’s new in the features section. It’s only the beginning of positive updates readers can expect in The Enterprise in the weeks to come.

1 Comments:

Anonymous Anonymous said...

I can't believe that "The Bayou" is published by your newspaper. I don't understand how your parent company, Hearst, or how the Texas Associated Press Managing Editors who awarded this blog can put this piece of crap out there as something which is a product of supposed journalism. I have no problem with blogs. I respect their position in today's media. But The Bayou is different. It is a place to put a piece of news where the locals can get riled up and perhaps curse and do a little race-baiting. Those of you who are real journalists working there should be ashamed.

10:49 PM  

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