Sometimes business trumps popularity
Readers of The Beaumont Enterprise will have a little less entertainment and a little less to laugh about this Sunday. But don’t panic. We don’t intend to make this a trend.
The back page of the Sunday, Nov. 25th Enterprise will be an advertisement. An advertiser requested that placement and The Enterprise, being a business, sold it, just this once.
Sometimes readers get confused about that, thinking newspapers are non-profit organizations or government-funded information watchdogs, but no. We’re a business.
To stay in business we have to make money and most of that money comes from advertising.
Loyal readers who subscribe to our newspaper pay a small percentage of the load, but most of that fee actually goes to cover the cost of delivery. Advertisers pay the bulk of the cost of newspaper operations.
So, though we DO sometimes tell advertisers no, this time we said yes.
The serialized comic Prince Valiant, usually on the back page, will move to the inside of the comics so readers don’t miss an “episode” of the continuing drama.
That means the Wizard of Id will – poof – disappear this week. Also taking a brief holiday respite will be Shoe, Blondie, Marvin and the Skylock Fox and Comics for Kids feature – which I also enjoy.
I’ll be among the readers missing those comics (after all Shoe is about a newspaper editor), but knowing they will be back next week will keep me from getting too stressed out.
Knowing that it’s good for business also should be good news for everyone.
The back page of the Sunday, Nov. 25th Enterprise will be an advertisement. An advertiser requested that placement and The Enterprise, being a business, sold it, just this once.
Sometimes readers get confused about that, thinking newspapers are non-profit organizations or government-funded information watchdogs, but no. We’re a business.
To stay in business we have to make money and most of that money comes from advertising.
Loyal readers who subscribe to our newspaper pay a small percentage of the load, but most of that fee actually goes to cover the cost of delivery. Advertisers pay the bulk of the cost of newspaper operations.
So, though we DO sometimes tell advertisers no, this time we said yes.
The serialized comic Prince Valiant, usually on the back page, will move to the inside of the comics so readers don’t miss an “episode” of the continuing drama.
That means the Wizard of Id will – poof – disappear this week. Also taking a brief holiday respite will be Shoe, Blondie, Marvin and the Skylock Fox and Comics for Kids feature – which I also enjoy.
I’ll be among the readers missing those comics (after all Shoe is about a newspaper editor), but knowing they will be back next week will keep me from getting too stressed out.
Knowing that it’s good for business also should be good news for everyone.
posted by Sheila Friedeck at 3:47 PM
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