Monday, November 19, 2007

Take stock of what this new page offers

A popular business culture book in recent years is a slim volume called, "Who Moved My Cheese?”

It is, in short, the tale of two mice, one of whom adapted and thrived and the other, who refused to accept change and . . . died. The story is, basically, change or die.

That has become the model for many businesses including newspapers, a fact not ignored in other entries on this blog. We are a changing, evolving medium, a changing, evolving business.

So, we’re changing something . . . again. Begining Tuesday, Nov. 20, our stocks page will no longer consist of long narrow columns of tiny gray type, broken up only slightly by bold black bars. We’d like to think we have more to offer than a list almost anybody who cares probably finds someplace else. We’d also like to BE that someplace else.

The page offers much more eye-appeal, but this isn’t just style. There’s also significant substance. The emphasis, rather than simply being a list of stocks, is on market trends and information you, as an investor, can use. It includes the 100 biggest mutual funds, stocks to watch, commodities, foreign exchange information and something called “story stocks,” which might influence investments positively or negatively.

The list of stocks of local interest, ordinarily on the front page of the business section has been modified and moved to this page, and we’re certainly open to adjusting the substantially smaller list of stocks we will continue to publish. Some of the information that was published in a column down the side of the business page now runs across the top. We’re working to include more information there.

And Dilbert, everyone’s favorite engineer, is still around, just moved to this page (because with the current state of the stock market we think you might need a laugh to get through your day.)

Our Web page, BeaumontEnterprise.com now contains not only information from the newly designed Money and Markets page, but also an easy link that allows readers to create their own customized stock list so they can routinely track the ups and unfortunate downs of their own investment portfolio.

We hope our readers like what we’ve done, but if you don’t (or especially if you DO), please let us know by calling the Reader Representative line at (409) 880-0748 or e-mailing readerrep@beaumontenterprise.com

The page WON'T go back the way it has been, but we are open to suggestions for continued improvements.

We don’t mind moving the cheese a bit more.

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